Critical Debates in Design: Task 7 - Advertising

As seen in the "Czech Dream" movie advertising as a powerful tool.The main purpose of advertising is to inform the public for a certain product, event, service etc. It's role is to grab attention and agitate. Advertising companies use many platforms to reach out to the public - posters, newspapers, magazines, billboards, TV ads, Internet - all kind of media. There are many memorable ads, that do their purpose - either make you happy, sad, angry - the main idea is to move you and make you respond to their message. Nowadays we are literally flood with so many ads, that we cannot get out on the street, watch TV, browse the net without being hit in the face with at least 20 per day. That makes advertising competitive and more and more people are involved in making something really really creative to satisfy a capricious client. And there are some really great ones. Some ads even start to live their own life.

Critical Debates in Design: Task 6 - Product Packaging

A good packaging is very likely to sell better a certain product despite it's content. A good designed package is very important for every self respecting business.
The basic function of packaging is to preserve it's content intact during transportation and distribution, also from climatic effect such as humidity, dryness cold, heat, protect it from hazardous substances and contamination. It should preserve it's content in "factory fresh" condition during the period of storage.
Although the main purpose of it is to protect it's content, if a package is badly designed it is more likely for it to stay on the shelf.
Another function of packaging is identification. On it should be information regarding the manufacturer, the content of the product, it's origin and other essential information for the customer. 
A package must communicate what it sells. When international trade is involved and different languages are spoken, the use of easily understood symbols on the package is essential. It is the interest further that to get appropriate communication to the consumer about the product, how to use it and other utility informations.

Critical Debates in Design: Task 5 - Design + Social Responsibility

In my opinion every designers should stand for a good cause - no matter what. Everyone from the designer guild should understand, that designers are a major part of the idea of creating a better world.
During my research on designers with strong ethics and social responsibility I found artist Mark Langan, who is a US based designer creating logos for several companies using recycled cardboard to help businesses communicate their sustainable values. Langan’s day-to-day job consists of searching around his neighbour for the recyclable material and bringing tons of it to his Ohio studio for an afternoon

Business for Design: Triple Identity Logo Variations

Recenty I worked on some ideas for my Triple Identity project, and here are some logo ideas. My goal is to keep it simple, readable, black&white, but with a feel of handwritten text. I keep getting some more ideas, but for now it seems, that I'm keen on the circle. There still need some more work, but decided to post my progress.