Triple Identity - Blog Review

This is the first time I use Blogger as a social platform to present my work, and my first blog. At first I just grabbed some random template, so I can upload my tasks, but now I decided to refine the blog. The template, that I chose is simple, plain white as I wanted to accent the blog header and information. I divided the blog into three sections: "Inspirations"'; "Business for Design" and "RSA", where I would post updates on my projects. Furthermore I decided to spare the scrolling to the visitors, and made it look like a news site, where you can read the whole story if you click on "Read more...". I placed a header with a designed typography with the name - Triple Identity. I placed gadgets, so visitors can search easily through the blog, can read the archive, share easily content on other social platforms, subscribe to my blog, and/or follow by e-mail.

RSA – Shared Assets

We all have old furniture, that we think we could never ever possibly use, and would like to send to the trash. What if there is a possibility to fall in love with your old/new table, sofa, bookshelf again? What if there is a way to turn an ordinary object into something quite unique and personal? With this constant need for customization, I think this is a good opportunity for a person to express their individuality in their home. 

V&A: Postmodernism

Postmodernism or PoMo is actually partly the period of time during which I was born. The sentence, that is mostly common for this movement is “Love it, or hate it”. I would say, that I was impressed during my visit to this exhibition in the V&A. I could sense the feeling of total freedom in the work of the artists, who were presented there. As it first manifested in architecture, and further in design, art, fashion and music. 

Triple Identity: Mood Board

Object: Imagination over Ink & Paper

The object, that I picked for this task is simple sheet of Paper. A white sheet of paper symbolises possibilities, the freedom of mind to create, it drives you to fill it with your thoughts, dreams, ideas. It can be filled with something brilliant, or just sketches, and if you keep that sheet of paper you will be able to go back in time just by looking at it.

Triple Identity: Logo Ideas

I came up with several ideas for the Triple Identity idea. So far I think I like the last one most. There is something dark in it....and catchy. Soon I am going to upload some more variations...eventually and choose between them.

Brainstorming : Company Name

I took some time brainstorming a company name. I came up with many different variations, but finally decided, that the name "Triple Identity" is suitable. I like to find a deeper meaning in things, and when this one came to me it sounded like the right one. There is a saying - It is a thin line, that divides genius and madness. Double is just not enough. Three distincts the term from it's original meaning. Branding is all about Identity and ability to create something unique, almost genius...this is what I am aiming for.

Diagram of the Design Process