Wednesday 2 November 2011

Brainstorming : Company Name

I took some time brainstorming a company name. I came up with many different variations, but finally decided, that the name "Triple Identity" is suitable. I like to find a deeper meaning in things, and when this one came to me it sounded like the right one. There is a saying - It is a thin line, that divides genius and madness. Double is just not enough. Three distincts the term from it's original meaning. Branding is all about Identity and ability to create something unique, almost genius...this is what I am aiming for.

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