Business for Design: Triple Identity Logo Variations

Recenty I worked on some ideas for my Triple Identity project, and here are some logo ideas. My goal is to keep it simple, readable, black&white, but with a feel of handwritten text. I keep getting some more ideas, but for now it seems, that I'm keen on the circle. There still need some more work, but decided to post my progress.

Triple Identity - Blog Review

This is the first time I use Blogger as a social platform to present my work, and my first blog. At first I just grabbed some random template, so I can upload my tasks, but now I decided to refine the blog. The template, that I chose is simple, plain white as I wanted to accent the blog header and information. I divided the blog into three sections: "Inspirations"'; "Business for Design" and "RSA", where I would post updates on my projects. Furthermore I decided to spare the scrolling to the visitors, and made it look like a news site, where you can read the whole story if you click on "Read more...". I placed a header with a designed typography with the name - Triple Identity. I placed gadgets, so visitors can search easily through the blog, can read the archive, share easily content on other social platforms, subscribe to my blog, and/or follow by e-mail.

Triple Identity: Mood Board

Object: Imagination over Ink & Paper

The object, that I picked for this task is simple sheet of Paper. A white sheet of paper symbolises possibilities, the freedom of mind to create, it drives you to fill it with your thoughts, dreams, ideas. It can be filled with something brilliant, or just sketches, and if you keep that sheet of paper you will be able to go back in time just by looking at it.

Triple Identity: Logo Ideas

I came up with several ideas for the Triple Identity idea. So far I think I like the last one most. There is something dark in it....and catchy. Soon I am going to upload some more variations...eventually and choose between them.

Brainstorming : Company Name

I took some time brainstorming a company name. I came up with many different variations, but finally decided, that the name "Triple Identity" is suitable. I like to find a deeper meaning in things, and when this one came to me it sounded like the right one. There is a saying - It is a thin line, that divides genius and madness. Double is just not enough. Three distincts the term from it's original meaning. Branding is all about Identity and ability to create something unique, almost genius...this is what I am aiming for.

Diagram of the Design Process